Sending out SMS is a great way to let mobile users know about a new product or an offer. Using an online bulk SMS service is the most affordable and convenient way to communicate with a large number of subscribers. Here is why your business needs bulk SMS as a part of its mobile marketing strategy.
Text messages are an ideal way to get the attention of the recipients. People will see a notification when a text message is received and it is very likely that the majority of subscribers will check the message right away. Most people check their phones constantly and text messages are more likely to get noticed than an update on your mobile website or a post on social media.
Sending bulk SMS is a good way to reach out to a wide number of subscribers without having to spend a lot of time on this campaign. Some online bulk SMS services will let you save your contacts and organize them in different groups. You should definitely use these features to build a list of subscribers and organize these contacts in function of the information or products they are likely to find interesting.
Text messages are an interesting channel for your mobile marketing campaign because people are likely to take action right away. You could for instance, share a link to your mobile site or send an SMS to let people know about a new app or a flash sale. Using strong calls to action and keeping your messages short and straight to the point will lead to better results.
Sending SMS online allows you to reach out to people while they are on the go. This means you can reach out to them at anytime of the day but have to adapt your messages. You cannot expect recipients to follow a link and read a lengthy article. You need to send short messages, encourage people to visit your location or perform a simple action on their mobile device.
Look for a bulk online SMS service that provides you with analytics. You can use these tools to get an idea of how many recipients opened your message and took action. You can also track analytics by using a visitor counter on your website and keeping track of how many visitors followed the links you shared via SMS. This is a good way to assess how efficient your SMS campaign is.
Using text messages allows you to easily reach out to a wide audience and let them know about new products, flash sales or share useful information about your products and services. You will get better results if you send short messages, encourage recipients to take action right away and look for ways to engage these same users again later since you cannot expect mobile users to complete a purchase while they are on the go. Compare the different online SMS bulk services to find one that corresponds to the unique needs of your mobile marketing campaign.