Search Engine Optimization (SEO) is a set of processes put in action to enhance a websites visibility on search engines. Although SEO and marketing are related, they are very different.
There are individuals and companies whose job it is to help website owners rank their website higher on Google and other search engines to increase traffic. SEO involves the use of special techniques to bring about a positive result. It is also a free way to gain leads which you can turn into customers.
There is what is known as Black Hat SEO which is what some unscrupulous and get-rich-quick individuals get involved in to scam people of their money with the promise of higher ranking on Google. These people make use of unethical techniques that could work briefly but will eventually lead the website to likely be blacklisted by Google.
Long-lasting SEO that yields result does not happen overnight. It is tough to master the whole concept of SEO in one handbook. This is because it is a vast topic that entails a lot of factors that help to position a website favourably before Google. The benefits of good SEO are enormous.
Before buying any SEO software, make sure it is not outdated; and therefore useless. The reason you need to be sure that it is up to date is that search engine algorithms are always changing.
It is not always easy to carry out SEO yourself, but using the right tools will help get results in the shortest possible amount of time. Having a blog for your website and Google Sitemaps are a great way to improve your websites ranking on search engines.
There are various SEO tools that you will find online with some being very good and others very bad. You should pay attention to keyword density, alt image tags text, proper text formatting fonts, header tags, start text key-phrase, links and domain name in your SEO efforts.
Another thing to note is that writing fresh content as often as possible is a sure way of your website ranking favourably on search engines like Google. These contents must be plagiarism-free and not something copied from other sites. You should aim to use targeted keywords to come up with unique content that will attract search engine traffic and ultimately increase your websites bottom line.
You can find many articles that offer teachings on white hat SEO on sites like Concentric Marketing. So that’s an excellent place to start learning.