All businesses that want to thrive need to develop solid marketing strategies to help them achieve their profitability and growth goals. As advertising via traditional media channels can be extremely expensive, marketers need to find another way of getting their message across. This is why most companies consider reaching their audience via other channels. Done properly, these direct marketing campaigns can be extremely successful, so there’s no wonder many companies use them to boost their sales and to grow their customer base.
Bulk SMS campaigns are among the most effective marketing activities. They allow marketers to reach large numbers of targeted consumers with very low time and money investments. There are many benefits of using bulk sms marketing for businesses, the main one being the opportunity of having an almost 100% reach. The explanation is very simple, and it is that most people have their mobile phone with them virtually all the time. Guess what they do when they hear the incoming message warning tone? Yes, they check their phones to read the new message. This means they won’t ignore your text message. If they are going to become your paying customer or not, only time will tell. Nonetheless, the first step is to be able to put your offer in front of them and this is what SMS marketing can help you achieve with minimum investment of money and time.
As SMS is personal, people are going to trust your words more. When they see an advertisement in their local newspaper or in a glossy magazine, they may or may not follow the message. On the contrary, a message they receive is considered as being more trustworthy.
Sending out SMS messages in bulk is extremely easy, thanks to special computer software that allows the scheduling of your campaigns according to your needs. You can even craft a personal message for each subscriber, thus contributing to the increase of your response rate. People tend to respond to messages that are addressed to them in person more often than to general ones. Moreover, you can schedule the bulk SMS messages to be sent out at the best moment, so that people don’t get upset with you. If you send out your messages at the wrong time, you can easily make your recipients become angry and you may interrupt important activities. If you want your communication to be welcome, you have to study the habits of your target audience and send them your SMS at times when they are the most receptive.
By using the same software, you can plan and run large campaigns without having to hire additional people. Everything can be done by one single person, in as little as minutes. You can be sure your recipients are going to see your messages, even if they have their mobile phones switched off or they are out of their network range. As soon as they are connected, all SMS messages are going to get delivered to them. Next, they are going to check them out. Some of them might even respond, so it’s worth trying this type of direct marketing activity to see how it works for your company.