Keywords and key phrases are the words and phrases that searchers will enter into search engines when they are looking for particular products, services, sites or information. Identifying the search terms that relate to the
various areas of your site and your business is, of course, important. Keyword research is a crucial precursor to further SEO related site enhancement. Most important is to identify the terms that would not only lead searchers
to your site but also result in conversions. The idea is the meet the needs of the users as they will more than likely translate into willing customers.
Sites built as a series of different websites or linked pages will need to apply these search engine optimization techniques to each page individually. The keywords used in the text of each page title will be the magnet that
draws traffic to the site. You might need to contact a Dallas SEO Company to explain this concept in futher detail.
You must choose SEO keywords that have high keyword frequency demand and low keyword competition. Doing this makes it easier for you to rank highly in the search engines and helps bring more interested motivated visitors
(potential customers) to your website. Instead of creating search engine optimization initiatives to tackle hundreds of keywords, the top converted pay-per-click keywords are targets. Site content, link building, and various
other search engine optimization techniques can push these elite keywords. Advertisers do not have to waste time trying to get rankings for keywords that do not convert. Instead, spend your time and energy on making sure you
target keywords and phrases that customers would be searching for if they were ready to make a purchase. An example of this would be something like “emergency plumber.” If the user is searching Google for an emergency, they are
looking for a plumber that can help them right away.
Google provides a tool that helps you develop a Pay Per Click (PPC AdWords) campaign. You can also use it to find good potential keywords for your website content. The advantage of this tool is that it gives a lot of possible
keywords. You put in your site URL into their tool, and they generate a lot of potential keywords. The disadvantage is that the tool gives the keyword traffic results in bar graphs, not numbers. You can also enter specific
keywords, and Google will return synonyms and other potentially related keywords. Google has excellent instructions on their website for using both aspects of this tool.
It is always a good idea to have your business name in the title of your home page, but after that, it may well be a waste of valuable real estate space and keywords to include it on each page on the website. By using your chosen
relevant keywords instead, you will find your site will be displayed nearer to the top listings on the search engines.
Some businesses have a very general market. They may be optimized to seek high search engine rankings using standard general keywords and phrases. This use of very broad keywords can work for sites with general interests.
If your website has a specific interest, reliance on generic keywords may be less effective. Using less specific keywords brings large volumes of website traffic with little benefit for your business. You have to remember that
search engine users type in general keywords for many different reasons. They are often seeking something very different than your goods and services. They may come to your site and leave quickly without spending very long on your
site which can affect your search engine rankings. The result will be lower conversion rates. It is a wasted effort and does not help your business grow.