On-page optimization is more about just keyword research. On-page best optimization refers to the content that is present inside web pages, and offers visitors informative content. In on-page optimization, individual web pages are optimized, so that they rank better and get more traffic; this includes an optimization of HTML source code as well.
Use Of Keywords
When SEO was first introduced, copywriters used keywords all over the page. Keywords were used several times in the content, in the title tags, headlines and images. However, now it is less about keywords usage and more about keyword placement. SEO experts should assess the best places to put in keywords, in a way that it wont irritate the reader, and the search engines are able to detect the nature of the topic.
Synonyms Or Close Words
Google has a lot of information to show users, when they search for something. As per Google, synonyms play an integral role in search engine results. These synonyms or word closer to a users search, are used by search engines to find the content, that is closest to the query of a user. For example, pictures of dogs and dog pictures are the same thing, but dog motion picture is something else entirely. When creating content, copywriters should use natural language, and must not adopt the same keywords repeatedly.
Page Segmentation
Page segmentation is about dividing a page into important parts, and parts that dont matter to the user. For example, the most important part in page segmentation is the headings and the body part. In mobile devices, page segmentation is very important, because at times, some part of the web page is hidden; search engines would want to show users the most important parts, but this cant be possible without page segmentation.
Semantic Distance
Semantic distance is the relationship between two phrases or words in the same text. If there is too much physical distance between phrases that are related to each other, then that wouldnt help search engines recognize what the text is about or if the words have any connection with each other. For example, if the word Labrador is written in a sentence, but it is far away from the phrase dog breeds, then the search engine wouldnt know that these two are connected to each other.
Quality Content
Content quality is not restricted to having a proper format for articles, or including helpful information. It is about being the first to report something, and being accurate about it. News websites, that publish articles written by journalists, are often judged on the basis of how bias or unbiased they are. It is also best to research the content well, and then mention the sources, if possible, at the end of an article or during it.
Page Titles
Page titles in SEO, dont refer to the ones that are at the top of an article or a web page. Page titles refer to the ones that appear in the browser tab, and reminds a user about what they are browsing. The titles should be short and to the point, as they help with optimization. The title must contain the main keyword and power words, like actionable, amazing or checklist.
Images And Alt Tags
Using images for a website that are taken from Google images, is a bad idea. Most images that the search engine shows have a copyright attached to it. Websites should be creative with their images, images should be original, optimized and must have an Alt tag; Alt tags are used for describing images and also help search engines tell what the image is about.
Images should never be named image 1 or image 2; the names assigned to them should be descriptive. If there are many images on a single page, then a webmaster can use the CDN, which will increase the loading speed of the web page.
URL Optimization
There are some URLs that users can easily remember, because they contain the main keywords. On the other hand, there are some URLs that users cant easily remember, because they contain irrelevant and random letters and numbers. When creating URLs, webmasters should categorize their pages, as it will help users find their page quickly. For example, if a user wants to visit a page on Facebook, called Kitchen Corner, but they want only recipes, then the URL could be optimized in a way that they can visit the subcategory directly.
Internal Links
Even though internal links are very important for SEO, they provide users with a good experience. Internal links are all about linking the web pages of a website, with each other. Internal links helps with the indexing of web pages as well. When a spider visits a website, and follows the links that are present on the web pages, he will be able to index relevant web pages, side by side.
Internal links give importance to web pages; if there are three internal links, leading to three web pages, then those web pages must hold some importance. It provides a good user experience, because without browsing the whole website, users are able to visit relevant web pages. It saves them time, and decreases the bounce rate of the website as well.
Page Loading Speed
Page loading speed ensures that users have a good experience on a website, and they dont have to wait long to view the information that they want to read. Images and videos often decrease the speed of web pages, which is why SEO experts should always test the speed of their most important pages. Page speed can help websites rank at a better position, in search engine results.
Not only on the desktop, but SEO experts should make sure that a page loads well when it is opened on mobile. Many people access web pages on their cell phone, and if they are able to see content as quickly as they see on desktop, then this would positively impact the reputation of the website.